Capabilities

Everything your new website can do

Every capability below is live today on a working child care center’s website. Start with what every site includes, then add the features your center needs.

Included in every package

Every site includes

  • Mobile-first designLooks great and loads fast on every phone, tablet and computer.
  • Your brandYour logo, colors, fonts and photos, not a cookie-cutter theme.
  • Program pagesA clear section for every classroom, from infants to school age.
  • Contact, map & tap-to-callHours, address, one-tap calling and directions on every page.
  • Every form to your inboxSent from your own email address with a clear subject. Hit Reply to answer.
  • Spam protectionHidden spam traps keep junk out of your inbox.
  • Found on GoogleSearch-friendly titles, descriptions, sitemap and social link previews.
  • Free, fast, secure hostingWebsite hosting is free, with HTTPS, a global network and security built in.
  • Accessible to everyoneKeyboard-friendly, screen-reader labels and reduced-motion support.
  • Old links keep workingPages from your old site redirect to the new ones automatically.
  • Painless moveWe move your domain from your old website builder without breaking your email, and set up email signing so your messages reach inboxes.
  • Easy updatesHours, announcements and closures live in simple settings, or we update them for you.
Choose what you need

Features you can add

The tag on each card shows the package that includes it: Essentials+ Growth+ Complete

Win more families

Growth+

Online tour booking

Families pick an open time from your online calendar. You confirm with one click and they get a calendar invite.

Shows only times that are free on your calendar, in the hours you choose, and skips holidays. Nothing is booked until you approve it from your inbox; if a time no longer works, ask the family to pick another with one click. Families who can't make your times are invited to call or message.

Essentials+

Enrollment & waitlist buttons

Eye-catching buttons that go straight to your enrollment software or your own forms.

Parents never hunt for the next step. Your enrollment or waitlist link is in the hero, the menu, every program and the chat assistant.

Growth+

“Check availability” form

A friendly step-by-step form for parents to share their child's age, program, start date and schedule.

Four short steps instead of one long form, so more parents finish it. The details arrive in your inbox ready for a call back.

Growth+

Program finder

Parents enter their child's age and instantly see the right classroom.

Matches a child's age to your programs, with buttons to book a tour or join the waitlist right there.

Complete

AI parent assistant

Answers parents' questions 24/7 from your center's real information and guides them to a tour or enrollment.

It tells prospective parents, job seekers and current families apart, knows your programs, hours and holiday closures, never makes up prices or availability, and takes callback requests (name and number) for anything it can't answer. If the AI is ever unavailable it switches to instant built-in answers. AI usage credits are billed separately by the AI provider (typically a few cents per conversation).

Essentials+

Announcement bar

Share openings, events or weather closings at the top of every page.

Change the message in seconds. Parents can dismiss it, and it automatically reminds families about upcoming holiday closures.

Save your staff time

Growth+

Message the office

Parents send absence, pickup and allergy notes online. Anything for today is flagged so nobody misses it.

Notes arrive with a clear subject (topic + child) and a ⚠️ TODAY flag when they're for the same day. Hit Reply to answer the parent.

Growth+

Careers & job applications

Post openings and receive applications with resumes attached.

Applicants choose a position, share experience, certifications and availability, and upload a resume. Links to your Indeed or Facebook job posts too.

Complete

Instant text alerts

Get a text the moment a tour request, parent note or job application arrives.

A short text summary of every new request, with quiet hours, plus a catch-up summary if alerts were paused.

Keep parents informed

Growth+

Holiday & closure calendar

Enter your closure rules once. The site works out every date, including observed holidays.

Weekend holidays move to the Friday before or Monday after, Good Friday is calculated automatically, and extra closure days take a line. The holiday page, tour scheduler, open/closed status, announcement bar and AI assistant all use the same schedule.

Growth+

Live open/closed status

“Open now · until 6:00 PM” in the header, and it knows about holidays.

Parents see at a glance whether you're open right now, using your hours, time zone and closure calendar.

Growth+

Parent hub

Forms, a first-day checklist, handbook and holiday schedule in one easy place.

Current families find what they need without calling the office, including an interactive first-day checklist and downloadable enrollment forms.

Growth+

Newsletters & signup

Families sign up on your site, and staff send branded newsletters now or on a schedule.

A signup form on every page (with an email confirmation step to keep lists clean), a newsletter template in your colors and logo, and a simple staff page to write, preview, test and send, or schedule weekly, every two weeks or monthly. Upcoming closures from your holiday calendar fill in automatically, every email has a one-click unsubscribe, and newsletters are sent from your center’s own email address.

Essentials+

Searchable FAQ

Answers to the questions your staff hear every day, with instant search.

Hours, tuition questions, meals, potty training, sick policy: parents type a word and the matching answers appear.

Essentials+

Quality rating & assistance info

Show your state quality rating (your state’s rating program) and whether you accept child care assistance.

Families look for this. We add a clear badge for your rating and a short explainer about child care assistance (subsidies or vouchers), with links to the official program pages.

Show off your center

Essentials+

Parent reviews

A rotating showcase of what real parents say about your center.

Pull your best Google or Facebook reviews (with permission) into a clean, swipeable carousel.

Essentials+

Meet the director

A warm welcome from your director or owner, with photo and a direct line.

Families choose people, not buildings. A short welcome with a photo builds trust before the first visit.

Get found & grow enrollment

Complete

Local SEO setup

Show up when parents search “daycare near me”: local keywords, Google-ready details and child care schema on every page.

We research what parents in your area actually search for, write page titles and content around it, add structured data so Google understands your programs, ages, hours and location, and submit your sitemap to Google Search Console.

Complete

Google Business Profile

Set up and polish your Google profile so you stand out on Google Maps with photos, hours and a “Book a tour” link.

We claim or clean up your profile, choose the right categories, add photos, hours and holiday closures, and link it to your tour and enrollment pages so Google and your website always agree.

Complete

Google reviews engine

Make it easy for happy parents to leave Google reviews, and show off your rating on the site.

A short review link, a printable QR code for your front desk, ready-to-send email and text messages for parents, and a reviews section that highlights your rating.

Complete

Analytics & lead report

See how many families visit, where they come from and which pages turn into tours and enrollments.

Privacy-friendly analytics with conversion tracking for tour requests, availability forms and calls, plus a plain-English monthly report of your leads and where they came from.

Complete

Ad-ready landing pages

Focused pages for Facebook, Instagram and Google ads, with tracking that shows which ad brought each family.

Each campaign gets its own page (for example “Now enrolling infants in your town”), and every inquiry records the ad, email or post it came from.

Complete

Social media integration

Your Facebook and Instagram on the site, plus polished previews whenever someone shares your pages.

Social links and an optional photo feed, share images for every page, and the Facebook/Instagram pixel for retargeting if you run ads.

Not sure which features you need?

We’ll walk you through a live site and recommend the right package. Free, 20 minutes.